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Soft Bait Lures

Berkley Gulp Jerk Shad

Berkley Gulp Jerk Shad

The erratic darting action will produce the strikes, and natural taste and extreme scent from the Gulp! formula will keep them hanging on longer. 5 inches; 6 pack.…

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Berkley Gulp Alive Jerk Shad

Berkley Gulp Alive Jerk Shad

One of the easiest ways to catch suspending or fish holding in cover is to let your Jerk Shad plastic baits marinate in Berkley is high-octane Gulp! Alive formula! Because the strike-enticing, Gulp! A…

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Fliptail Lizard Softbaits

Fliptail Lizard Softbaits

Made from the original moldsSoft plasticTerrific colorsProduced from the original Fliptail molds made in the 1960s and 70s, these present day Fliptail Lizards possess the same softness and feel that t…

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Fliptail Big Daddy and Mom Worms

Fliptail Big Daddy and Mom Worms

Original designMade from the original moldsSoft plasticProduced from the original Fliptail molds made in the 1960s and 70s, these present day Big Daddy and Mom Worms boast the same softness and feel t…

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Stanley Jigs Ribbit Top Toad Hollow Body Frog

Stanley Jigs Ribbit Top Toad Hollow Body Frog

Fishes like two lures in oneIncludes one rigged with a Double Take? hook and one spare bodyHollow body constructionWeedless actionOne 5/0 Double Take hookThe Top Toad by Ribbit is a Hollow Body Frog f…

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Strike King KVD Perfect Plastics Rodent or Baby Rodent

Strike King KVD Perfect Plastics Rodent or Baby Rodent

Big, meaty profile attracts plenty of attentionWaving legs and dual tail flaps do a number on big bassEnhanced with coffee bean granules and coffee bean oil for unmatched scent and tasteOther than the…

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River2Sea Spittin Wa Frog

River2Sea Spittin Wa Frog

Hollow bodyUnique shapeCupped, popping mouth leaves a bubble trailRiver2Seas Spittin Wa Frog is a hollow body frog bait with a unique shape and a cupped, popping mouth with bubble jets that leave a bu…

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Strike King KVD Perfect Plastics Dream Shot or Magnum Dream Shot Softbaits

Strike King KVD Perfect Plastics Dream Shot or Magnum Dream Shot Softbaits

Hinged tail actionQuivers and shakes when droppedLifelike feel and actionStrike Kings KVD Dream Shot is a soft plastic, drop shot bait designed by Kevin Van Dam that is based on the popular caffeine s…

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Culprit DW2 Chunk

Culprit DW2 Chunk

Flat appendages produce a great inches;deadstick inches; actionGreat skipping actionSwims true along the bottom on a horizontal planeBesides creating a great skipping action, the Culprit DW2 Chunks f…

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Manns Three-For-All

Manns Three-For-All

Resembles a small group of baitfishPatented Hardnose? process keeps bodies separated when fishedIncludes a lure rigged with a 1/2-oz. weedless jig and 2 spare bodiesManns Three-For-All resembles a sma…

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Trigger X Flappin Craw Softbaits

Trigger X Flappin Craw Softbaits

Lifelike action for jigging or running as a trailerBio-salt-infused enhanced with Ultrabite? Aggression PheromonesRidged surface area for maximum pheromone distributionPhthalate-free soft plastic elim…

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Trigger X Hodad Softbaits

Trigger X Hodad Softbaits

Great for flippin and pitchinLoaded with Trigger X UltraBite Aggression PheromonesHollow center, thin belly, thicker back and solid headSoft and pliableIdeal for Texas-style riggingPhthalate-free soft…

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Bass Pro Shops Floatin Worm

Bass Pro Shops Floatin Worm

These highly-effective soft plastic Floatin Worms stay near the surface and have proven to be irresistible to bass. You can float these worms head-up on top, through heavy cover, or over grass beds to…

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Strike King Rage Tail Cut-R Worm

Strike King Rage Tail Cut-R Worm

Strike Kings most versatile worm yetRage flange on tail for increased actionFastest tail flicker rate of any on the marketInfused with coffee scent attractantStrike Kings Rage Tail Cut-R Worm is a sof…

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Zoom Fluke Stick

Zoom Fluke Stick

A stick bait with a fluke tailVersatileFish it 3 waysThe Zoom Fluke Stick is a stick bait with a fluke tail that can be fished effectively 3 ways: dropshotting, pitching, or dead sticking. Add the Flu…

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Strike King Rage DB Craw

Strike King Rage DB Craw

More subtle action than the Rage CrawMay be Texas-rigged or Carolina-riggedFish it weightless or as a jig trailerInfused with coffee scent attractantThe Rage DB Craw from Strike King can be Texas-rigg…

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Z-Man Turbo CrawZ

Z-Man Turbo CrawZ

The ultimate swim jig or ChatterBait trailerDesigned to thump at the slightest rod movement or reel crankBuoyant ElaZtech material The Z-Man Turbo CrawZ is incredibly durable and lifelike. Designed to…

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Z-Man Palmetto BugZ

Z-Man Palmetto BugZ

DurableSlides easily through coverSalt-impregnated ElaZtech materialA streamlined design allows the Z-Man Palmetto BugZ to slide easily through cover, while its ringed body creates added vibration and…

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Stanley Top Toad Hollow Body Frog

Stanley Top Toad Hollow Body Frog

Fishes like 2 lures in 1Same patented design legs and feet as the RibbitIncreases your hook-up ratioThe Top Toad Hollow Body Frog from Stanley Jigs has the same popular features of the companys top-se…

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Z-Man FattyZ

Z-Man FattyZ

Ideal for power-finesse situationsMolded-in hook slotSalt-impregnatedElaZtech materialDesigned with FLW Tour pro Luke Clausen, the Z-Man FattyZ is ideal for power-finesse situations. Equipped with a m…

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Berkley Gulp Euro Larvae

Berkley Gulp Euro Larvae

400 times more scent dispersionOutfished live bait in head-to-head field testsThe next generation in soft baitBerkley Gulp! Euro Larvae is the next generation in soft bait. Biodegradable and made of n…

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Berkley Gulp Waxies

Berkley Gulp Waxies

Saturated with Gulp! attractantGreat for tipping the smallest micro jigs or spoonsReleases scent 400 times greater than conventional plastic baitsBiodegradableMolded to resemble the real thing, Berkle…

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Berkley Gulp Jigging Grub

Berkley Gulp Jigging Grub

Great for walleye, trophy bass, and panfishDesigned for jig fishermenHead and body have more mass than a standard curltail grubSuperior fit and hold on jigheadsThe Berkley Gulp! Jigging Grub is outsta…

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Berkley Gulp Roe Egg Clusters

Berkley Gulp Roe Egg Clusters

400 times more scent dispersionThe next generation in soft baitBiodegradableMade of natural ingredientsOutfishes live bait in head-to-head field testsThe next generation in soft bait! Berkley Gulp! Ro…

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Berkley PowerBait Power Hawg

Berkley PowerBait Power Hawg

Rig it just about any way you wantLong, flapping appendagesUnbelievable actionPowerBait scentIf you want to catch a big bass, you have to get his attention. When Berkleys Power Hawg made its first app…

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Berkley PowerBait Power Worm - 4

Berkley PowerBait Power Worm - 4

PowerBait fish-attracting scentSoft but firm texturePerfect size and actionThe Berkley 4 inches; PowerBait Power Worms have the same color names as the originals, and are made the way you want. Plus, …

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Berkley PowerBait Crazy Legs Chigger Craw

Berkley PowerBait Crazy Legs Chigger Craw

Special designHyper-active, fast action flapping arms and extra appendagesDraws reactionary bitesAlready a proven producer on the tournament trail, the Berkley Powerbait Crazy Legs Chigger Craws speci…

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Berkley PowerBait Power Worm - 12

Berkley PowerBait Power Worm - 12

Soft but firm textureCooked-in flavorPrecision body taperFast-swimming tailBerkleys 12 inches; PowerBait Power Worms feature an irresistibly soft but firm texture. The PowerBaits fish-attracting formu…

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Berkley PowerBait Chigger Chunk

Berkley PowerBait Chigger Chunk

Wild swimming actionInfused with fish-attractant scentWide, durable bodyBerkleys productive PowerBait Chigger Chunk sports realistic craw claws that produce a wild swimming, claw-flailing action guara…

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Berkley PowerBait Power Worm - 10

Berkley PowerBait Power Worm - 10

PowerBait fish-attracting scentSoft but firm texturePerfect size and actionThe Berkley 10 inches; PowerBait Power Worms have the same color names as the originals, made the way you want. Plus, with th…

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Berkley PowerBait Power Lizard

Berkley PowerBait Power Lizard

PowerBait fish-attracting scentBeefed-up size to represent a natural threat to bass nestsRealistic appearanceProven effective in all waters, Berkleys PowerBait Power Lizard has been beefed up in size …

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Berkley Gulp Alive Minnow Grub - 1 2 Pint

Berkley Gulp Alive Minnow Grub - 1 2 Pint

Absorb 20% more Gulp! scent and attractant than conventional baitsMore attractant, better action, better results than everTriggers even finicky eaters to start feedingBerkleys Gulp! Alive! Minnow Grub…

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Berkley PowerBait Double Tail Grub

Berkley PowerBait Double Tail Grub

Use to tip your slow-moving finesse jigsPlump, durable bodyHigh-action double tailsFish-attracting PowerBait scentTake your fishing to a whole new level by tipping your slow moving finesse jigs with a…

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Berkley PowerBait Chigger Craw

Berkley PowerBait Chigger Craw

Boyd Ducketts Classic winning craw!Special designFlapping arms draw strikesAdd a weight to get a reactionary biteRegarding the Berkley PowerBait Chigger Craw, Boyd Duckett says, inches;When the fishi…

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Berkley PowerBait Power Worm - 7

Berkley PowerBait Power Worm - 7

PowerBait fish-attracting scentSoft but firm texturePerfect size and actionThe Berkley 7 inches; PowerBait Power Worms have the same color names as the originals, and are made the way you want. Plus, …

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Berkley Gulp Alive Leech - 1 2 Pint

Berkley Gulp Alive Leech - 1 2 Pint

Super-realistic appearanceAbsorb 20% more Gulp! attractantMore scent, more taste, more actionRecharge after fishing by placing them back in the bucketFloat your favorite Berkley Gulp baits in the magi…

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Berkley Gulp Alive Nightcrawler - 1 2 Pint

Berkley Gulp Alive Nightcrawler - 1 2 Pint

BiodegradableGreat on spinner rigsUse on weedless jigheads, tooBerkley Gulp! Alive! Nightcrawlers are an excellent bait for walleye or bass. These biodegradable Gulp! Alive! Nightcrawlers are great on…

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Berkley PowerBait Minnow

Berkley PowerBait Minnow

Preferred, proven and popular Great for jig trailers, spinner rigs, drop-shots Split tail design provides subtle finesse presentation All sizes are ideal for bass, walleye and trout PowerBait advantag…

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Berkley Gulp Alive Minnow - 1 2 Pint

Berkley Gulp Alive Minnow - 1 2 Pint

Absorb 20% more Gulp! attractantMore scent, more taste, and more actionRecharge after fishing by placing them back in the bucketLooks ALIVE, tastes ALIVE and feels ALIVE - because your bait actually l…

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Strike King KVD Swim-N-Shiner

Strike King KVD Swim-N-Shiner

Coffee scent and saltTail moves easily at slow speedsAction differs from Swimn Caffeine ShadStrike Kings KVD Swim-N-Shiner swimbait has a more subtle wiggle than Strike Kings other swimbaits and is sc…

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Lunkerhunt Bento Bait

Lunkerhunt Bento Bait

Lifelike designLively tapered split tailHolographic coreBiologically correct detailingSoft yet durable bodyOne of the most realistic baitfish imitators on the market, the Lunkerhunt Bento Bait feature…

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Bass Pro Shops Walleye Angler Jiggin Minnow

Bass Pro Shops Walleye Angler Jiggin Minnow

The inches;perfect size inches; minnowCooked-in 8Up? scent attractantRealistic minnow shapeOur Walleye Angler Jiggin Minnow is the perfect size minnow to tempt even a finicky walleye. Cooked into eve…

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Bass Pro Shops Walleye Angler Glide Grub

Bass Pro Shops Walleye Angler Glide Grub

Winged extensions for a slow and undulating fallInfused with 8up? scentMultiple applicationsThe winged extensions of our Walleye Angler Glide Grub offer a slow and undulating fall for the finicky bite…

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Gene Larew TattleTail Technique Worm

Gene Larew TattleTail Technique Worm

Ideal for dropshottingRound body with a flat undersidePaddle foot produces a slight swimming actionDesigned especially for dropshotting by professional bass angler John Murray, the Gene Larew TattleTa…

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Berkley Havoc Back Slide

Berkley Havoc Back Slide

Slides or glides backwards on the fallFlat bottomDual density salt contentMimics injured or dying baitfishKicker legs Designed with the help of pro angler Mike Iaconelli, Berkleys Havoc Backslide is a…

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Lunkerhunt Lunker Frog

Lunkerhunt Lunker Frog

Weedless designHigh-quality componentsSuper-soft hollow body constructionThe Lunkerhunt Lunker Frog is the most lifelike frog on the market today. The Lunker Frog mimics an adult frog and has swimming…

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Berkley PowerBait Dropshot Minnow

Berkley PowerBait Dropshot Minnow

Harmonic vibration draws active fishMimics the movement of small baitfishIdeal for deepwater dropshottingLifelike detailPut some power in your bait! Berkleys PowerBait Dropshot Minnow creates a harmon…

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Lunkerhunt Swim Bento

Lunkerhunt Swim Bento

Lifelike designLively keeled tailHolographic coreSoft yet durable bodyIncredibly lifelike, the Lunkerhunt Swim Bento features a lively keeled tail, holographic core, and biologically correct detailing…

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Bass Pro Shops Swim-N-Elite Chunk

Bass Pro Shops Swim-N-Elite Chunk

Soft plasticHigh-action claws and legsInfused with salt and 8up? scent attractantOur Swim-N-Elite Chunk features high-action claws and legs that combine with a salt and 8up scent-infused soft plastic …

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Creme Scoundrel Worm

Creme Scoundrel Worm

Made from premium materialsQuality workmanshipFrom the makers of the original plastic wormFrom the makers if the original plastic worm comes the Cr?me Scoundrel Worm. Use it to fish in brush, drop-off…

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Lunkerhunt Pocket Frog

Lunkerhunt Pocket Frog

Lifelike designSuper-soft hollow body constructionHigh-quality componentsWeedless designIncredibly lifelike, the Lunkerhunt Pocket Frog replicates a young frog and has swimming legs that extend during…

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Berkley Havoc Boss Dog

Berkley Havoc Boss Dog

A unique presence in the waterQuivering legs and a slithering tailBody handles large hooksDesigned by Gary Klein, Berkleys Havoc Boss Dog has a unique presence in the water. Quivering legs and a slith…

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Berkley PowerBait Slim Shad

Berkley PowerBait Slim Shad

Ideal for offshore casting or fishing over deep grassLarge profileFish hold on 18 times longerDespite its size, the Berkley PowerBait Slim Shad attracts all sizes of bass. The Slim Shad is perfect for…

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Fliptail Creature Softbaits

Fliptail Creature Softbaits

Made from original moldsCurl tail with the signature Fliptail tipEnticing actionProduced from the original Fliptail molds made in the 1960s and 70s, these present day Fliptail Creatures possess the sa…

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Bass Pro Shops Hellgrammite

Bass Pro Shops Hellgrammite

Realistic appearanceSoft plastic constructionGreat for river smallmouth and troutInfused with 8up? scent and saltLooking for a realistic bait that entices even finicky eaters? Bass Pro Shops Hellgramm…

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Berkley Havoc Flat Dawg

Berkley Havoc Flat Dawg

Flat body shapeSlightly bent tailPitted bodyAccording to Berkley Bass Bait Pro Designer Mike Iaconelli, the Berkley Havoc Flat Dawg is not your average soft bait. Three special features give it an act…

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Snag Proof Bleedin Frog with Attitude

Snag Proof Bleedin Frog with Attitude

Red, wide-gap Owner? double hookFrog-Tail trailer hookHollow body frogResembles wounded prey, triggering strikesFish have always found Snag Proofs Bleedin Frog irresistible. Now the Bleedin Frog has A…

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Gary Yamamoto Pro Senko

Gary Yamamoto Pro Senko

Thin profileTapered tailUltra-soft bodySalt impregnatedGary Yamamotos Pro Senko makes a great finesse worm for shakey head fishing. The Pro Senkos thin profile tapers down at the tail. An ultra-soft, …

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Z-Man ZinkerZ

Z-Man ZinkerZ

VersatileSuper toughSalt impregnatedExtremely durable 10X Tough ElaZtech? constructionSuper tough, salt-impregnated Z-Man ZinkerZ sink slowly when fished unweighted. Rigged straight, Texas, Carolina, …

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Pautzke Crab n Shrimp Fuel

Pautzke Crab n Shrimp Fuel

Effective for all species of shellfishMix of scents and feeding simulatorsUses the essence of Pautzkes Balls O Fire salmon eggsAmazingly potent, Pautzke Crab n Shrimp Fuel is most effective for all sp…

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Berkley Gulp Crickets

Berkley Gulp Crickets

Great, multi-species baitA great ice fishing and open water baitSaturated with Berkleys powerful Gulp! attractantA great, year-round, multi-species bait, Berkley Gulp! Crickets are perfect when anglin…

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Yo Zuri 3DB Shad

Yo Zuri 3DB Shad

Imitates a real shads swimming actionShad body profileSuspending?for versatile fishing techniquesMylar tail hook for flashLifelike finPatented Wave Motion ribsInjured inches;red eye inches; Internal …

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Lucky Craft Pointer 100XD

Lucky Craft Pointer 100XD

Extra-deep diving jerkbaitDives to 8-10Maintains wobble and an erratic actionRuns true right out of the packageLucky Crafts Pointer 100XD is an extra-deep diving jerkbait. Sporting the same look and d…

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Bass Pro Shops Flicker Worm

Bass Pro Shops Flicker Worm

Finesse styleRig it any way you wantFloating tailInfused with salt and 8up? scentOur Bass Pro Shops Flicker Worm is a finesse style worm that will draw bass any way you rig it?shakey style, dropshot, …

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Bass Pro Shops Elite Chunk or Elite Chunk Jr.

Bass Pro Shops Elite Chunk or Elite Chunk Jr.

Durable, meaty head for good hook attachmentCrawdad arms pulse and flapInfused with salt and 8up? scent attractantOur Bass Pro Shops Elite Chunk and Elite Chunk Jr. baits feature a durable, meaty head…

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SPRO Bronzeye Shad

SPRO Bronzeye Shad

Specially developed walking actionPerforms a near 180? zig zag through the waterTwin swim tailsDean Rojas developed the SPRO Bronzeye Shad using an improved walking action. With a simple twitch of you…

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Berkley PowerBait Fightn Bug

Berkley PowerBait Fightn Bug

Imitates a fleeing crawdadUnique claws have a unique actionFront legs have a quick action on the fallFish hold on 18 times longerWith an irresistible scent and flavor, Berkleys PowerBait Fightn Bug im…

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Berkley PowerBait Rib Shad

Berkley PowerBait Rib Shad

Attracts bass like a magnetRig on a weighted hook or jigheadGreat on an umbrella rigFish hold on 18 times longerFish eat fish, and the Berkley PowerBait Rib Shad presents as an easy meal for hungry ba…

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Bass Pro Shops Speed Shad

Bass Pro Shops Speed Shad

Oversized paddle tailHook slot on top and bottomRibbed bodyGreat on umbrella rigsInfused with salt and 8up? scent attractantOur incredible Bass Pro Shops Speed Shad sports an oversized paddle tail for…

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Berkley PowerBait Magnum Floating Power Eggs - Garlic

Berkley PowerBait Magnum Floating Power Eggs - Garlic

Proven formulaSized perfectly for smaller hooks and luresBuoyant enough to float a size #10 hookIdeal for light tackle rigging or finesse presentationsGarlic and PowerBait scent flavors draw fish from…

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