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Freshwater Fishing Hard Baits Lures Crankbaits

Cotton Cordell Wally Diver Lures

Cotton Cordell Wally Diver Lures

Legendary profile and action—the Wally Diver was the first true walleye crankbait. Cotton Cordells Wally Diver are as deadly as ever. The smaller, junior size Wally Diver features an 8 lb. test line…

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Rebel Crawfish

Rebel Crawfish

Extremely effective for over 20 years, the Rebel Crawfish offers a lifelike profile and produces a distinct, pulsating action that mimics a favorite meal for many river dwelling species - a juicy craw…

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SPRO Fat John 60 Crankbaits

SPRO Fat John 60 Crankbaits

Shallow water hunting crankbaitSuper-wide wobbling actionPatented tungsten weight transfer systemInnovative computer chip board lipImproved line-tie angleGamakatsu Hooks help seal the dealBass can inc…

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Rebel Crappie Crank R

Rebel Crappie Crank R

Crappie specific colorsProven body shapeProduces a superb wiggling actionEasily deflects off coverDives 10One of Rebels most popular crankbait series of all time, the Crank-R™ series now includes cr…

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Rebel Crickhopper and Bighopper

Rebel Crickhopper and Bighopper

Twitch on top or run to depths of 3 feet.Crickhopper - 1-1/2inch, size 14 hookBig Hopper - 1-3/4inch, size 10 hook…

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Rapala Shad Rap Hardbaits

Rapala Shad Rap Hardbaits

Balsa wood construction under incredible finishes makes this the lure big fish find irresistible. Built tough with hard-diving lips and sharp treble hooks, these legendary lures have the power to surv…

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Norman Lures Professional Edge Crankbaits DD14 DD22

Norman Lures Professional Edge Crankbaits DD14 DD22

These deep diving Norman Lures Professional Edge Crankbaits are amazingly productive and come with brilliant Sunshine Gel-Coat finishes. You can count on plenty of flash and reflection, and the Profes…

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Bandit Crankbaits 100 Series

Bandit Crankbaits 100 Series

There is nothing sneaky about the way these Bandit Crankbaits catch fish! Bandit lures always run true right out of the box, and have the ability to steal you a tournament win anytime. Bandit is 100 s…

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Strike King Bitsy Minnow

Strike King Bitsy Minnow

Strike Kings morsel-sized Bitsy Minnow crankbait is just right for trout, crappie, and panfish in creeks and ponds. A unique action, detailed finishes and reflective eyes make the Bitsy Minnow absolut…

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Manns 1 Minus Crankbaits

Manns 1 Minus Crankbaits

Experience a new dimension of top-water action Extra-shallow, tournament-proven cranks Wide wobble combines with rattle Twitch, jerk or crank around cover Dives to 1 inches Fish have been caught, tour…

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Manns Baby 1 Minus Crankbaits

Manns Baby 1 Minus Crankbaits

Fish have been caught, tournaments won, and records set with the ever-popular Mann is Baby 1-Minus Crankbaits. Designed to run extra-shallow and rattle hard, these wide-wobbling 1-Minus cranks can be …

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Manns 1 Minus Crankbaits Mid

Manns 1 Minus Crankbaits Mid

Fish have been caught, tournaments won, and records set with Mann is ever-popular Mid 1-Minus Crankbaits. Designed to run extra-shallow and rattle, these wide-wobbling Mid 1-Minus baits can be twitch,…

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Bandit Crankbaits 300 Series

Bandit Crankbaits 300 Series

Theres nothing sneaky about the way these cranks catch fish! Bandit lures always run true right out of the box, and have the ability to steal you a tournament win anytime. Bandits 300 Series Crankbait…

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Bandit Crankbaits Footloose Series Lures

Bandit Crankbaits Footloose Series Lures

Bandit lures always run true right out of the box and the Footloose series designed by Bob Ponds virtually screams for attention. This fat crank features a wide lip design to reduce fouling in weeds a…

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Bass Pro Shops XTS Speed Lures Crank

Bass Pro Shops XTS Speed Lures Crank

Bass Pro Shops XTS Speed LuresHandpainted hardbaits at a great price! All your favorite colors plus a few you won inchest find elsewhere, all intricately detailed for true-to-life presentations in any…

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Rapala Crankin Rap Crankbaits

Rapala Crankin Rap Crankbaits

Tight, hypnotizing wobbleRounded body shape with sharp tail Bulletproof X-Rap® finishHolographic substrateJeweled eyesUltra-premium hardwareThe rounded body shape and sharp tail produce a tight, h…

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Rapala Shad Rap RS

Rapala Shad Rap RS

The Shad Rap RS is a plastic version of Rapalas legendary, balsa Shad Rap. The durable Shad Rap RS rattles hard, suspends and produces a different wobble from its wooden brother. Because it is heavier…

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Bomber Model A Hardbaits

Bomber Model A Hardbaits

Bomber is Model A crankbaits are a little slimmer, a little trimmer, wiggle a little harder and faster, and dive a little deeper than other ordinary crankbaits. The Model A is timeless design and unbe…

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Cotton Cordell Big O Crankbaits

Cotton Cordell Big O Crankbaits

In 1967, when Fred Young carved the first Big O Crankbait from a block of balsa wood, he created a legacy. When Cotton Cordell began making the Big O, great care was taken to keep the precise action a…

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Heddon Swimn Image

Heddon Swimn Image

The shallow-running version of the popular Swimn Image™.…

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Rapala Jointed Shad Rap

Rapala Jointed Shad Rap

Jointed body for wide swimming action Rhythmic rattle sends out distressed minnow signal Quick diving lip design Lifelike finishes VMC Black Nickel Hooks The rattling, suspending Jointed Shad Rap is i…

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Norman Lures Professional Edge Baits Baby N or Deep Baby N

Norman Lures Professional Edge Baits Baby N or Deep Baby N

Productive, tournament-proven baits come in brilliant and dazzling Sunshine Gel-Coat finishes. This finish provides plenty of flash and reflections and it is tough--guaranteed never to wear off! Made …

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Norman Lures Professional Edge Baits Middle N

Norman Lures Professional Edge Baits Middle N

Norman Lures productive, tournament-proven Middle N crankbaits produce a tantalizing wobbling action that fish in the middle of the feed column will have a tough time passing especially since they spo…

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Manns Tiny 1 Minus Crankbaits

Manns Tiny 1 Minus Crankbaits

Fish have been caught, tournaments won, and records set with Mann is ever-popular Tiny 1-Minus Crankbaits. Designed to run extra-shallow and producing a loud rattle, these wide-wobbling Tiny 1-Minus b…

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Rebel Bumble Bug

Rebel Bumble Bug

The Rebel Bumble Bug is a nice, juicy-looking morsel that will provoke strikes from just about anything that swims. Fish the ultra-light Bumble Bug on top, or pop it under the water and swim it in. Ei…

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Bandit Crankbaits 200 Series

Bandit Crankbaits 200 Series

Theres nothing sneaky about the way these cranks catch fish! Bandit lures always run true right out of the box, and have the ability to steal you a tournament win anytime. Bandits 200 series crankbait…

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Bass Pro Shops XPS Lazer Eye Hardbaits Shallow Crank

Bass Pro Shops XPS Lazer Eye Hardbaits Shallow Crank

Super-tight, fish-triggering wobble Detailed inchesfish body inches design 3-D lazer eyes Bounces off cover Built to kick bass! We inchesve analyzed and tested these baits down to the last detail, an…

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Norman Lures Professional Edge Baits Little N or Deep Little N

Norman Lures Professional Edge Baits Little N or Deep Little N

Brilliant and dazzling Sunshine Gel-Coat finishesPlenty of flash and reflectionGuaranteed never to wear offProduces a tantalizing wiggleNorman Lures amazingly productive Little N and Deep Little N cra…

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Bandit Crankbaits Flat Maxx Shallow or Deep

Bandit Crankbaits Flat Maxx Shallow or Deep

Hottest crankbait style, with a slim waistline, a tight wiggle and a stump-bangin coffin lip! The slender slab-sided profile and the unique angled coffin lip together produce a tight shimmy and the ab…

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Rapala Shallow Shad Rap

Rapala Shallow Shad Rap

Balsa wood construction under incredible finishes make this the lure big fish find irresistible. Built tough with hard-diving lips and sharp treble hooks, these legendary lures have the power to survi…

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Bass Pro Shops XPS Lazer Eye Hardbaits Static Shad

Bass Pro Shops XPS Lazer Eye Hardbaits Static Shad

Our experts are impressed with these lures inches sculptured, naturally shaped body designs, lifelike 3-D lazer eyes, extra-loud rattles, and hot finishes that replicate the natural colorization proce…

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Strike King Pro Model Crankbaits Series 4 9 16 oz

Strike King Pro Model Crankbaits Series 4 9 16 oz

Shallow to medium deep water dominators Tight wiggling action Free-floating rattles Chip-resistant finishes Reflective 3-D eyes Each bait in Strike King is Pro-Model Crankbait Series is designed to pe…

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Strike King Pro Model Crankbaits Series 5 5 8 oz

Strike King Pro Model Crankbaits Series 5 5 8 oz

Go-to crank for many proven pros 2 diving plate for longer casts and deeper dives Free-floating rattles Lifelike 3-D eyes Each bait in Strike King is line of Pro-Model Crankbaits is designed to perfor…

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Bass Pro Shops XTS Mini Minnow Crank Baits

Bass Pro Shops XTS Mini Minnow Crank Baits

These great-looking little cranks are guaranteed to turn on the biggest panfish in your favorite creek, pond or lake! The Mini Minnow can be worked on top or subsurface for great wounded baitfish acti…

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Bass Pro Shops XTS Mini Dad Crank Baits

Bass Pro Shops XTS Mini Dad Crank Baits

These great-looking little cranks are guaranteed to turn on the biggest panfish, crappie or bass in your favorite creek, pond or lake! The Mini Dad? Well, this shallow diver represents the tastiest mo…

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Bass Pro Shops XPS Lazer Eye Shad

Bass Pro Shops XPS Lazer Eye Shad

The XPS Lazer Eye Shad is designed narrow through the shoulders with a deep-bodied profile—just like the forage most bass prefer. The Shads extra thin coffin lip imparts a tight wiggle, digs deep fa…

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Bass Pro Shops XPS Lazer Eye Hardbaits Deep Crank

Bass Pro Shops XPS Lazer Eye Hardbaits Deep Crank

Built to kick bass! We inchesve analyzed and tested these baits down to the last detail, and built them using only the finest quality components and premium hooks. All styles feature naturally scultpe…

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Bass Pro Shops XPS Lazer Eye Deep Diver Crankbaits

Bass Pro Shops XPS Lazer Eye Deep Diver Crankbaits

Our experts are impressed with the sculptured, naturally shaped body designs, the lifelike 3-D lazer eyes, the extra-loud rattles—and especially the hot finishes that replicate the natural colorizat…

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Lucky Craft Hardbaits Flat CB or Flat Mini CB

Lucky Craft Hardbaits Flat CB or Flat Mini CB

Lucky Craft is Flat CB crankbaits are perfect for inchesfinesse cranking. inches These proven Lucky Craft flat-sided crankbaits are designed with shifting internal tungsten weights for long casts and…

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Bass Pro Shops XPS Lazer Eye Hardbaits Medium Crank

Bass Pro Shops XPS Lazer Eye Hardbaits Medium Crank

Built to kick bass! We inchesve analyzed and tested these baits down to the last detail, and built them using only the finest quality components and premium hooks. All styles feature naturally scultpe…

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Strike King Pro Model Crankbaits Series 6 1 oz

Strike King Pro Model Crankbaits Series 6 1 oz

0 diving plane for longer casts and deeper dives Sytematic flat areas improve vibration Free-floating rattles Dives 14 inches Each bait in Strike King is line of Pro-Model Crankbaits is designed to pe…

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Bass Pro Shops XTS Mini Hopper Crank Baits

Bass Pro Shops XTS Mini Hopper Crank Baits

These great-looking, lifelike Mini Hopper cranks are guaranteed to turn on the biggest panfish in your favorite creek, pond or lake! Twitch the Mini Hopper on top to mimic one of the all-time favorite…

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STORM Original Mag Wart

STORM Original Mag Wart

Irresistible side-to-side crayfish action Cadence-style rattle Integrated lip design super strong hooks Dives 8-13 inches Big Water, Big HooksGreat Lakes walleyes are big and mean. They live in clear,…

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Bass Pro Shops XPS Lazer Eye Hardbaits Super Shallow Crank

Bass Pro Shops XPS Lazer Eye Hardbaits Super Shallow Crank

Built to kick bass! We inchesve analyzed and tested these baits down to the last detail, and built them using only the finest quality components and premium hooks. All styles feature naturally scultpe…

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STORM Original Wiggle Wart

STORM Original Wiggle Wart

Works when nothing else will Mainstay in many top pro anglers inches tackle box Tough molded body Irresistible wide, side-to-side searching action Integrated lip design Super strong hooks STORM is Ori…

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Luhr Jensen Speed Trap

Luhr Jensen Speed Trap

High-action design Powerful vibration Lifelike detailsQuality round bend treble hooks Dives 8 inches Lure Jensen is Speed Traps are shallow-to-medium depth crankbaits that won inchest roll out on a hi…

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Strike King Bitsy Pond Wiggler

Strike King Bitsy Pond Wiggler

Strike Kings Bitsy Pond Wiggler is an ultra-light, mini crankbait that catches almost anything and lots of them! The Wigglers beautiful finish, reflective eyes, and enticing wiggle are irresistible to…

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Lucky Craft Fat CB Crankbait

Lucky Craft Fat CB Crankbait

Lucky Craft is Fat CB is a non-rattle crankbait featuring Lucky Crafts unique air-floating concept. Thanks to optimized buoyancy, this plastic crankbait behaves like a balsa wood lure. The lip design …

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Bass Pro Shops XPS Balsa Boogie Crankbait

Bass Pro Shops XPS Balsa Boogie Crankbait

Balsa body with precisely angled diving lipRolling, vibrating action bass can inchest refuse 3-D laser eyes Loud internal rattles VMC premium hooks Everybody wondered just what the heck long-time Ozar…

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Bass Pro Shops XPS Professional Series Hardbaits Flat Crank

Bass Pro Shops XPS Professional Series Hardbaits Flat Crank

If extreme performance is what youre looking for, extreme performance is what youll get from our line of Pro Series Hardbaits. Designed by our bass fishing experts to outperform all the others, the Pr…

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Norman Lures Thin N Crankbait

Norman Lures Thin N Crankbait

Features a narrow slab-sided designDistinct rounded shapeCoffin-style lip The Thin N Crankbaits by Norman Lures feature a narrow slab-sided design, a distinct rounded shape and a coffin-style lip whic…

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Luck E Strike Rick Clunn RC Square Bill Crankbaits

Luck E Strike Rick Clunn RC Square Bill Crankbaits

Square bill for an undeniable fish-catching wobbleSilent actionFinely detailed finishesTop-line hardwareThis lure is the culmination of Rick Clunn’s years of experience on the tournament trail and L…

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Luhr Jensen Kwikfish Trolling Lure 007

Luhr Jensen Kwikfish Trolling Lure 007

Fishing Tip:In deeper water, troll the Kwikfish behind a Luhr Jensen Jet Diver (sold separately). In general, your leader length between the diver and the bait should be no longer than your rod (for e…

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Bomber Square A Lures

Bomber Square A Lures

Square paddle w/chamfered cornersClassic wide wobbleBounces off objectsThe Bomber Square A Lures feature a square paddle with chamfered corners to give you the advantage in timber, stout brush and oth…

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Norman Lures Professional Edge Baits Fat Boy

Norman Lures Professional Edge Baits Fat Boy

Norman is Professional Edge Baits are productive, tournament-proven crankbaits that come in brilliant Sunshine Gel-Coat finishes. You can count on plenty of flash and reflection, and it is tough, too …

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Manns Red Hook Baby 1 Minus

Manns Red Hook Baby 1 Minus

Mann is Baby 1-Minus Crankbaits, the super-shallow favorite of skinny-water bass anglers, now sport brilliant red hooks to add that extra bit of attraction for lunkers on the prowl. Designed to run sh…

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Bomber Fat Free Shad

Bomber Fat Free Shad

The low-carb Bomber Fat Free Shad is frantic, ultra-tight wiggle has accounted for a Bassmaster Classic victory and tourney winnings that run to seven figures. Upgraded with a host of colors, incredib…

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Bass Pro Shops XPS Nitro Shad Dancer Crankbaits

Bass Pro Shops XPS Nitro Shad Dancer Crankbaits

Fat juicy profile, thin tight-wiggling body, full-blown colorsour Nitro Shad Dancer is everything a crankbait fisherman could want in a lure! Great for all species, the Nitro Shad Dancer dives to 8 in…

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Lucky Craft Fat CB GDS Mini DR Crankbaits

Lucky Craft Fat CB GDS Mini DR Crankbaits

Meet the most highly rated finesse crankbaits in Lucky Craft is repertiore! Lucky Craft created these crankbaits using the priceless expertise of the pros they inchesre named for. Gerald Swindle is Fa…

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Lucky Craft Skeet Mini MR or Skeet Mini DR Crankbaits

Lucky Craft Skeet Mini MR or Skeet Mini DR Crankbaits

Meet the most highly-rated finesse crankbaits in Lucky Craft is repertoire! Lucky Craft created these crankbaits using the priceless expertise of the pros they inchesre named for. Skeet Reese is Skeet…

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STORM WiggleWart with MadFlash

STORM WiggleWart with MadFlash

STORM is WiggleWart with MadFlash produces the same deadly side-to-side, rattling action as the Original WiggleWart while offering the extra appeal of a molded-in external scale pattern, translucent b…

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SPRO Little John MD Crankbaits

SPRO Little John MD Crankbaits

The proven Little John MD Crankbaits feature Spros silent weight transfer system which uses soft tungsten inserts that shift on the cast, providing maximum range even on windy days. Designed to run de…

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Strike King Pro Model Crankbaits Mini 3 3 16 oz

Strike King Pro Model Crankbaits Mini 3 3 16 oz

Mini crankbait catches almost anything and lots of them! Beautiful finishes, reflective eyes, and enticing wiggle are irresistible to the fish. Like all of Strike King is Pro-Model Series crankbaits, …

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Rapala DT Dives To Metal 20 Crankbaits

Rapala DT Dives To Metal 20 Crankbaits

Quick-dive resting position Extra thin polycarbonate lip Perfectly balanced long casters Internal rattle chamber Thin tail design Balsa wood construction VMC SureSet Hook on tail, regular treble hook …

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SPRO Little John Crankbait

SPRO Little John Crankbait

Built to run at three to five feet deep, SPRO is tournament-proven Little John Crankbait features a unique lip made from a computer chip board. The computer chip board lip creates more feel and is mor…

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Bass Pro Shops XPS Professional Series Hardbaits Deep Crank

Bass Pro Shops XPS Professional Series Hardbaits Deep Crank

If extreme performance is what youre looking for, extreme performance is what youll get from our line of XPS Professional Series Hardbaits. Designed by our bass fishing experts to outperform all the o…

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Bass Pro Shops XPS Professional Series Hardbaits Medium Crank

Bass Pro Shops XPS Professional Series Hardbaits Medium Crank

If extreme performance is what youre looking for, extreme performance is what youll get from our line of Pro Series Hardbaits. Designed by our bass fishing experts to outperform all the others, the Pr…

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Rapala X Rap Shad

Rapala X Rap Shad

The legendary Shad body shape from Rapala with an X-Rap attitude. Integrated long-casting system pairs with the classic Rapala rattle and shad to create irresistible action. Body features plastic divi…

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Rapala Glass Shad Rap Hardbaits

Rapala Glass Shad Rap Hardbaits

Definitely not your grandfather is Rapala. The legendary Shad Rap has evolved with a new technology prismatic inchglassinch three-dimensional look that is unique and innovative. When the light hits th…

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Manns Baby 1 Minus Elite Series Crankbaits

Manns Baby 1 Minus Elite Series Crankbaits

Manns world renowned Baby 1-Minus Crankbaits now exist in an elite category. More colors, finishes and extra-strong red hooks were added to the original Baby 1-Minus fish-catching features like its ba…

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Bass Pro Shops XPS Professional Series Hardbaits Shallow Crank

Bass Pro Shops XPS Professional Series Hardbaits Shallow Crank

If extreme performance is what youre looking for, extreme performance is what youll get from our line of Pro Series Hardbaits. Designed by our bass fishing experts to outperform all the others, the Pr…

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Bass Pro Shops XPS Balsa Shads

Bass Pro Shops XPS Balsa Shads

This slab-sided crankbait gives you a distinct advantage over aggressive bass. Their brains cant override their impulses—so when the narrow profile and thin coffin lip combine to deliver that incred…

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Strike King KVD Silent Stalker Deep Diver Crankbaits

Strike King KVD Silent Stalker Deep Diver Crankbaits

A Bass Pro Exclusive! Elicit strikes from skittish bass Tremendous side-to-side swimming action Beautiful finishes Complete with premium components Designed to get the big bite when the bass are actin…

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SPRO Little John DD Crankbaits

SPRO Little John DD Crankbaits

Silent weight-transfer system uses soft tungsten inserts that shift on the cast, providing maximum range even on windy days. Complete with sharp Gamakatsu treble hooks. Weight: 1 oz. Dives: 16 inches-…

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Bass Pro Shops XTS Micro Light Mini Crank Baits

Bass Pro Shops XTS Micro Light Mini Crank Baits

These great looking little cranks are guaranteed to turn on the biggest panfish in your favorite creek, pond, or lake! The Micro Lights unique wide-body design and hatch-matching length create just th…

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Strike King KVD Rattling Square Bill Crankbaits

Strike King KVD Rattling Square Bill Crankbaits

A Bass Pro Exclusive!2011 Bassmaster Classics winning lure!Overbuilt chunkScrumptious bass treatRumbles down to a 3-6 planeSquare lip prevents most snagsPerfect color schemesThis overbuilt chunk of a …

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Strike King Pro Model 1 1XS 3 Series Crankbaits

Strike King Pro Model 1 1XS 3 Series Crankbaits

Shallow to medium deep water dominators Tight wiggling action Free-floating rattles Chip-resistant finishes Reflective 3-D eyes Each bait in Strike King is Pro-Model Crankbait Series is designed to pe…

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Bass Pro Shops XPS McShad Hardbaits

Bass Pro Shops XPS McShad Hardbaits

Even on a moderate retrieve, this true-to-life shadbait moves in a super-tight shimmy that bass just love to intercept. Nicely balanced, the XPS McShad allows you to vary your speed by the fishs activ…

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Bomber Model A Real Craw

Bomber Model A Real Craw

Super realistic XCalibur hooks Cranking depth: 3 inches - 6 inches Length: 2-1/8 inchesWeight: 5/16 oz. The Bomber Real Craw Model A is characterized by its textured color patterns. Bass have superb e…

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Bass Pro Shops Tourney Minnow

Bass Pro Shops Tourney Minnow

Combines extreme value with extreme appealProven strike-provoking actionSlender profile with incredibly detailed finishesComplete with quality hardware3 max depthThe Bass Pro Shops® Tourney Minnow…

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Bass Pro Shops Tourney Crankbait

Bass Pro Shops Tourney Crankbait

Combines extreme value with extreme appealBoasts a chunky profile with detailed finishTight-wiggling, lifelike baitfish actionQuality componentsDives to 8Net some fish and a great deal with the high-q…

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Bandit Crankbaits Square Bill Series

Bandit Crankbaits Square Bill Series

Modified design perfect for shallow coverDeflects and continues diggingErratic hunting actionEnhanced sound chamberNon-tangling VMC Treble HooksLarger, baitfish sizeRuns from 4 inches-6 inchesThe Squa…

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Bass Pro Shops Tourney Popper

Bass Pro Shops Tourney Popper

Combines extreme value with extreme appealTremendous action provokes surface strikes Tremendous finishCompact profileQuality componentsNever before have you fished a popper that offers as much appeali…

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Bass Pro Shops Tourney Rattle Bait

Bass Pro Shops Tourney Rattle Bait

Combines extreme value with extreme appealIncredible fish-catching potentialTight wiggle and hard rattling actionPerfectly sculptured bodyFinely detailed finishQuality hardwareNow you can unlock the i…

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LIVETARGET Shad

LIVETARGET Shad

The LIVETARGET Shad is a walleye angler is dream come true. When fishing clear water conditions, this detailed, suspending tool performs like no other shad imitation. Designed to mimic a fleeing shad …

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Bomber Tim Horton Switchback Shad Custom Crankbaits

Bomber Tim Horton Switchback Shad Custom Crankbaits

inchesModifying the bait gives it more of a rolling action instead of a thumping feel. It comes into the strike zone more quietly and allows fish to react to it. It doesn inchest alarm them as much. …

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Jackall Bling 55 Crankbaits

Jackall Bling 55 Crankbaits

Custom fiberglass bill grabs more water faster Tighter wobble Flat sides present a greater lateral surface area to the water Magnetic weight transfer system increases cast distance A flatsider with a …

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XCalibur XCS Square Bill Crankbaits

XCalibur XCS Square Bill Crankbaits

Stubby lip Wild, frantic action at any speed Uncanny ability to bounce off cover without hanging up Pair of super-sharp XCalibur Tx3 inline trebles When bass are active in shallow water, Alton Jones p…

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Bandit Crankbaits Square Bill Silent Series

Bandit Crankbaits Square Bill Silent Series

Modified design perfect for shallow coverDeflects and continues diggingErratic hunting actionNon-tangling VMC® Treble HooksLarger, baitfish sizeRuns from 4-6The Square Bill Silent Series by Bandit…

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STORM Deep Rattlin Flat Wart Crankbaits

STORM Deep Rattlin Flat Wart Crankbaits

Skinnier version of the Original Wart baits Unique flat-sided design Produces tight wiggle and hard flash Loud cadence-style rattlesA skinnier version of STORMs incredibly popular Wart Crankbait serie…

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Strike King Pro Model Crankbaits 3XD Series

Strike King Pro Model Crankbaits 3XD Series

Hardy construction Lifelike eyes Ultra sharp hooks Free-floating rattle chambers emit varying sound frequencies Hardy construction, lifelike eyes, and ultra sharp hooks make this a go-to lure for all …

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Lucky Craft Kelly Jordon KJ Flat Crankbaits

Lucky Craft Kelly Jordon KJ Flat Crankbaits

A Bass Pro Exclusive!Circuit board lipExtremely effective with short castsStarts moving immediately when entering the waterTighter, faster action than the round-side seriesPerfect for moving water of …

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Rapala Ultra Light Shad

Rapala Ultra Light Shad

Weighted bodySwimming lip designRolling actionExternal scales3D holographic eyesHand-tuned and tank-testedWhat the Rapala Ultra Light Shad lacks in size, it makes up for in fishability. Weighted to pr…

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LIVETARGET Pumpkinseed Rattlebaits

LIVETARGET Pumpkinseed Rattlebaits

Runs at any depthAmazing detailLoud stimulating rattlesRun and rip at any depth to target bass where they live; amazing detail and loud stimulating rattles. Manufacturer model PSV65SK.…

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LIVETARGET Bluegill Squarebill Crankbaits

LIVETARGET Bluegill Squarebill Crankbaits

Unbelievable detailNatural shapeErractic wobbleIrresistible to bassUnbelieveable detail, its natural shape and frantic swimming action pull predators out of their lairs for lunch. Runs just under the …

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LIVETARGET Pumpkinseed Square Bill Crankbaits

LIVETARGET Pumpkinseed Square Bill Crankbaits

Shallow runningErratic wobble Bass-fooling natural finish Irresistible to bassShallow running; deflects off cover; incredible bass-fooling natural finish. The Pumpkinseed Square Bill Crankbait runs ju…

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Manns Baby X Crankbaits

Manns Baby X Crankbaits

Square wafer-board lip designDives to 2-2-1/2Internal rear weight for longer castsSquare wafer-board lip design takes the lure to 2-2-1/2, while deflecting of structure to enrage feeding bass. Interna…

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Bandit Crankbaits 250 Series

Bandit Crankbaits 250 Series

Very productive along outside drop-offs or where clear water forces fish deepExtra-wide wobble Loud, fish-attracting rattlePremium grade plasticsMulti-coat gloss paintTheres nothing sneaky about the w…

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Bomber Deep Fat Free Shad Crankbaits

Bomber Deep Fat Free Shad Crankbaits

Dives up to 19Tourney-proven actionSlim baitfish profileRsonant rattleBrilliant, fish-attracting finishesA 19 dive on one cast? That’s right. The Deep Fat Free Shad gets down to where the biggest ba…

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Norman Lures Professional Edge Silent DD22 Crankbaits

Norman Lures Professional Edge Silent DD22 Crankbaits

Identical to the Regular DD22, but SILENT Dives 15 inches to 18 inches, where the big ones are Length: 3 inches - Weight: 5/8 oz. These deep-diving Norman Lures Professional Edge Silent D22 Crankbaits…

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LIVETARGET Gizzard Shad Crankbaits

LIVETARGET Gizzard Shad Crankbaits

Hyper-real scale, gill, eye, and fin details Mimics the action of one of the most popular baitfish Combines incredible action with lifelike details Dives from 5-7 feet The preferred everyday delicacy …

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Lucky Craft RTO 15 Silent Square Bill Crankbaits

Lucky Craft RTO 15 Silent Square Bill Crankbaits

A Bass Pro exclusive!Takahiro Omori Signature designClassic shape and precise actionUltra durableDives 3-4 feetThe Lucky Craft RTO 1.5 Silent Square Bill Crankbaits are Takahiro Omori signature models…

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Lucky Craft RTO 15 Silent Deep Diver Crankbaits

Lucky Craft RTO 15 Silent Deep Diver Crankbaits

A Bass Pro exclusive!Takahiro Omori Signature designClassic shape and precise actionUltra durableDives 5-6 feetThe Lucky Craft RTO 1.5 Silent Deep Diver Crankbaits are Takahiro Omori signature models …

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Bandit Crankbaits 200 Silent Series

Bandit Crankbaits 200 Silent Series

Very productive along outside drop-offs or where clear water forces fish deepExtra-wide wobble Premium grade plasticsMulti-coat gloss paintDives 4 - 8Theres nothing sneaky about the way these cranks c…

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Lucky Craft RTO 25 Silent Deep Diver Crankbaits

Lucky Craft RTO 25 Silent Deep Diver Crankbaits

A Bass Pro exclusive! Takahiro Omori Signature designClassic shape and precise actionUltra durableDives 5-6 feetThe Lucky Craft RTO 2.5 Silent Deep Diver Crankbaits are Takahiro Omori signature models…

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Lucky Craft RTO 25 Silent Square Bill Crankbaits

Lucky Craft RTO 25 Silent Square Bill Crankbaits

A Bass Pro exclusive!Takahiro Omori Signature designClassic shape and precise actionUltra durableDives 4-5 feetThe Lucky Craft RTO 2.5 Silent Square Bill Crankbaits are Takahiro Omori signature models…

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Lucky Craft RTO 20 Silent Square Bill Crankbaits

Lucky Craft RTO 20 Silent Square Bill Crankbaits

A Bass Pro exclusive! Takahiro Omori Signature designClassic shape and precise actionUltra durableDives 3-4 feetThe Lucky Craft RTO 2.0 Silent Square Bill Crankbaits are Takahiro Omori signature model…

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Bass Pro Shops XPS Nitro Square Bill Crankbaits

Bass Pro Shops XPS Nitro Square Bill Crankbaits

Wide wobbleSquare bill deflects off cover consistentlyPrime color selectionOur XPS® Nitro™ Square Bill crank is your ticket to tournament success! This little devil burns in a wide wobble, depen…

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Bomber Bill Dance Signature Series Hardbaits Fat Free Shad

Bomber Bill Dance Signature Series Hardbaits Fat Free Shad

A Bass Pro Exclusive!We picked the brain of one of the best bass anglers on the planet -- Bill Dance -- to come up with these exclusive designs. These are Bill is favorite hardbaits. Same great profil…

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Bass Pro Shops XPS Nitro Crazy Bug Crankbaits

Bass Pro Shops XPS Nitro Crazy Bug Crankbaits

Highly-realistic crawfish-bodied crankbait Resembles the motion of living crawdadsIntegral silicone strands give it realismNatural colorsA unique and highly-realistic crawfish-bodied crankbait modeled…

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Strike King KVD Silent Stalker Xtra Deep Diver Crankbaits

Strike King KVD Silent Stalker Xtra Deep Diver Crankbaits

A Bass Pro Exclusive!Elicit strikes from skittish bassTremendous side-to-side swimming actionBeautiful finishesComplete with premium componentsRattling lures do work—there’s no disputing that—bu…

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Bass Pro Shops XPS Lazer Eye The Egg

Bass Pro Shops XPS Lazer Eye The Egg

Our experts are impressed with the sculptured, naturally shaped body designs, the lifelike 3-D lazer eyes, the extra-loud rattles—and especially the hot finishes that replicate the natural colorizat…

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Lucky Craft Fat Smasher Crankbaits

Lucky Craft Fat Smasher Crankbaits

Versatile crank/swimbait hybridWith rod tip low it wobbles under the surface like a shallow crankbaitRetrieve faster with rod tip up for surface wakebait actionDives 1-2The Fat Smasher is an extremely…

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Rapala DT Dives To Series Crankbaits

Rapala DT Dives To Series Crankbaits

Designed by crankbait authority David Fritts Dive faster and stay in the strike zone longer Balsa wood construction Custom lip design for each size Perfectly balanced Internal rattle chamber Easily ca…

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Lucky Craft Skeet Reese Signature SKT MR or SKT DR Crankbaits

Lucky Craft Skeet Reese Signature SKT MR or SKT DR Crankbaits

Ideal cranks for pre-spawn and fall patternMidrange, compact luresHighly-detailed finishesSquare lipsTight wobbles3D eyesPremium hooksMeet the highest-rated finesse crankbaits in Lucky Crafts repertoi…

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LIVETARGET Pumpkinseed Crankbaits

LIVETARGET Pumpkinseed Crankbaits

The flat-sided LIVETARGET Pumpkinseed crank is so lifelike and realistic looking that real live pumpkinseed sunfish may actually try to school or spawn with it. Deadly for bass, pike, walleye and most…

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Strike King Pro Model 5XD or 6XD Series

Strike King Pro Model 5XD or 6XD Series

Striking finishesFree-floating rattle chambersEmit varying sound frequenciesFrom their striking finishes to the free-floating rattle chambers that emit varying sound frequencies, its easy to see why t…

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LIVETARGET Bluegill Crankbaits

LIVETARGET Bluegill Crankbaits

If you think bluegill are fun to catch, just wait until you hook up with a big bass, walleye or other predator fish using the LIVETARGET Bluegill. Few baits can match the lifelike features and dead-on…

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Bomber Flat A or Deep Flat A Hardbaits

Bomber Flat A or Deep Flat A Hardbaits

Bombers Flat A and Deep Flat A Series crankbaits provide consistent running depth and near neutral buoyancy, giving you many retrieve options when targeting suspended fish with lock-jaw. The Flat A cr…

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Strike King KVD Square Bill Silent Crankbaits

Strike King KVD Square Bill Silent Crankbaits

2011 Bassmaster Classics winning lureDesigned to KVDs exact specificationsTournament-proven performersSilent assassins perfect for shallow water power fishingSquare bill deflects off cover while produ…

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STORM Original ThinFin Lures

STORM Original ThinFin Lures

Original STORM designDeep body and flat sidesErratic darting actionPronounced flashImitates shad, shiners and herringDesigned to imitate many baitfish including shad, shiners and herring, STORM Origin…

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Manns Deep Diving 20 or 30 Crankbaits

Manns Deep Diving 20 or 30 Crankbaits

Manns Deep Diving 20+ and 30+ Crankbaits charge down to deep to show their tight wiggling action at depths few other crankbait have ever explored. Sporting lifelike baitfish-pattern finishes, these 20…

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LIVETARGET Crawfish Crankbaits

LIVETARGET Crawfish Crankbaits

Precise detailMoves like a live fleeing crawfishDeflects off coverTravels with a wide wobblePrecise detail and incredible action, just like a live fleeing crawfish; deflects off cover and travels with…

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Lucky Craft Hardbaits Moonsault CB

Lucky Craft Hardbaits Moonsault CB

Looks like a standard diver, but has the rattle system of a lipless crankbait. The action, too, is a hybrid concoction of both styles--it sports a lively, super-tight wiggle, plus a well-defined side-…

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Strike King Bleeding Bait Hook Crankbaits

Strike King Bleeding Bait Hook Crankbaits

Research shows that a red blood trail triggers an aggressive feeding response in predatory fish. To create this image these Strike King Crankbaits are equipped with premium Bleeding Bait Hooks and hav…

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Rapala Ikes Custom Ink DT Dives To Series

Rapala Ikes Custom Ink DT Dives To Series

Improved DT series lureDives to specific depthsSureSet® tail hookCustom painted scales to catch more fishThe Rapala DT (Dives-To) Series of Ikes Custom Ink Crankbaits uses the same time-tested des…

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Strike King Pro Model Crankbaits Series 5

Strike King Pro Model Crankbaits Series 5

Go-to crank for many proven pros 2 diving plate for longer casts and deeper dives Free-floating rattles Lifelike 3-D eyes Each bait in Strike Kings line of Pro-Model Crankbaits is designed to perform…

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Strike King Pro Model Crankbaits Series 6

Strike King Pro Model Crankbaits Series 6

0 diving plane for longer casts and deeper dives Sytematic flat areas improve vibration Free-floating rattles Dives 14 Each bait in Strike Kings line of Pro-Model Crankbaits is designed to perform a …

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STORM Smash Shad Crankbaits

STORM Smash Shad Crankbaits

High-frequency, multi-ball rattleStable rolling action at all speedsExternal scales3-D holographic eyePremium VMC® black nickel hooksThe STORM® Smash Shad swims with a deliberate, steady caden…

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Rapala Shad Rap Hardbaits SR08

Rapala Shad Rap Hardbaits SR08

Hard-diving lipsSharp treble hooksDurable constructionBalsa wood construction under incredible finishes makes the Rapala Shad Rap the lure big fish find irresistible. Built tough with hard-diving lips…

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Rapala Shad Rap Hardbaits SR05

Rapala Shad Rap Hardbaits SR05

Hard-diving lipsSharp treble hooksDurable constructionBalsa wood construction under incredible finishes makes the Rapala Shad Rap the lure big fish find irresistible. Built tough with hard-diving lips…

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Rapala Shad Rap Hardbaits SR09

Rapala Shad Rap Hardbaits SR09

Hard-diving lipsSharp treble hooksDurable constructionBalsa wood construction under incredible finishes makes the Rapala Shad Rap the lure big fish find irresistible. Built tough with hard-diving lips…

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Rapala Shad Rap Hardbaits SR07

Rapala Shad Rap Hardbaits SR07

Hard-diving lipsSharp treble hooksDurable constructionBalsa wood construction under incredible finishes makes the Rapala Shad Rap the lure big fish find irresistible. Built tough with hard-diving lips…

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LIVETARGET Yellow Perch

LIVETARGET Yellow Perch

Looking for a big fish target that exudes realism? Look no further than the LIVETARGET Yellow Perch. Deadly for bass, pike, walleye and most other freshwater gamefish, the LIVETARGET Yellow Perch is d…

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Jackall Aska Squarebill Crankbaits

Jackall Aska Squarebill Crankbaits

Fiberglass circuit board lipSilent—no rattlesLow ballast weight helps bait recover position after bouncing off coverDives 3-4 feetThe result of over five years testing and 100 prototypes, the Jackal…

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Luhr Jensen Hot Lips Express Crankbaits

Luhr Jensen Hot Lips Express Crankbaits

Innovative, highly productive Deep Dive Tri-Lobe Power Lip Near vertical dive to its target depth Stays longer during the retrieve Professional-grade lure Brilliant finishes Loud rattle Premium hardwa…

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Megabass Knuckle 60

Megabass Knuckle 60

Unique FX SystemA transformable square bill lip can be adjustedKnuckle mechanismFlutters when it contacts underwater structureThe Knuckle 60 from Megabass may be the ultimate adjustable crankbait. Bui…

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Rebel Wee Frog

Rebel Wee Frog

Realistic colorSmall size fish-getterEffective in waters from smallmouth streams to pondsThe Rebel Wee Frog is one of the Rebel Ultralight Series of lures?little lures that land lots of fish. For many…

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Rapala Scatter Rap CountDown

Rapala Scatter Rap CountDown

Perfectly mimics a spooked baitfishClassic balsa body shapesScatter LipUnique aggressive, evasive, erratic, sinking actionThe Rapala Scatter Rap CountDown is an all-species bait that sinks at a reliab…

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Rapal Scatter Rap Shad

Rapal Scatter Rap Shad

Perfectly mimics a spooked baitfishClassic balsa body shapesScatter LipUnique aggressive, evasive, erratic sweeping actionMimicking the most common forage perfectly, the Rapala Scatter Rap Shad is an …

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Rapala Scatter Rap Crank

Rapala Scatter Rap Crank

Perfectly mimics a spooked baitfishClassic balsa body shapesScatter LipUnique aggressive, evasive, erratic sweeping actionWith a legendary body profile, the Rapala Scatter Rap Crank is a bass and all-…

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Bomber Fat Free Shad Deep Square Lip

Bomber Fat Free Shad Deep Square Lip

Unique square-lipped billLarge profileSnag resistantGreat for working mid-depth cover or structureIdeal for fishing mid-depth cover or structure, the Bomber Fat-Free Shad Deep Square Lip crankbait com…

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Rapala Ultra Light Crank

Rapala Ultra Light Crank

Weighted bodyDiving lip designWobbling, rolling actionExternal scales3-D holographic eyesBlack nickel VMC® hooksHand tuned & tank testedThe Rapala Ultra Light Crank offers big action in a …

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Luck E Strike Freak Deep Diver Crankbait

Luck E Strike Freak Deep Diver Crankbait

Casts farther than other crankbaitsFlat tailSquare bill deflects lure off cover in deep waterUnique lip design for a new water displacement signatureDesigned by Elite Series Pro Rick Clunn, the Luck-E…

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Rebel Buzzn Frog

Rebel Buzzn Frog

A buzz bait in disguiseFloats head up when retrieve is stoppedFree-spinning rear legs churn the waters surfaceSemi-weedless rear hooksThe Rebel Buzzn Frog is a buzz bait in disguise. The only differen…

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Rapala Shad Rap Hardbaits SR04

Rapala Shad Rap Hardbaits SR04

Hard-diving lipsSharp treble hooksDurable constructionBalsa wood construction under incredible finishes makes the Rapala Shad Rap the lure big fish find irresistible. Built tough with hard-diving lips…

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Rapala Shad Rap Hardbaits SR06

Rapala Shad Rap Hardbaits SR06

Hard-diving lipsSharp treble hooksDurable constructionBalsa wood construction under incredible finishes makes the Rapala Shad Rap the lure big fish find irresistible. Built tough with hard-diving lips…

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River2Sea Dahlberg Series Clackin Crayfish

River2Sea Dahlberg Series Clackin Crayfish

Looks and moves like a real crayfishHinged lip appears to pull the bait forwardFeel the kick through your rod tip At rest, a lot of lures look like a crayfish, but they dont move like a crayfish. The …

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Norman Lures Professional Edge Crankbaits HD22 Heavy Diver

Norman Lures Professional Edge Crankbaits HD22 Heavy Diver

Custom weighted for longer casting distancesResists tumbling or helicopter effectReaches running depth quicker and stays longerCarefully weighted to provide maximum castable distance without that drea…

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Norman Lures N XS

Norman Lures N XS

Head-to-tail medium swimming actionDive depth: 12-16 feetWeight: 5/8 oz.Elevated lip increases dive speedThe Norman Lures N XS crankbait fits between the companys Deep Little N and its DD22 lures. An …

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Lucky Craft RTO 35 XD Extra Deep Diver Crankbaits

Lucky Craft RTO 35 XD Extra Deep Diver Crankbaits

Takahiro Omori signature designClassic shape and precise actionUltra durableDives to 18The Lucky Craft RTO 3.5 Extra Deep Diver Crankbaits are Takahiro Omori signature models characterized by the deta…

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Strike King Pro Model Crankbaits 10XD Series

Strike King Pro Model Crankbaits 10XD Series

Striking finishesFree-floating rattle chambersEmits varying sound frequenciesBass anglers on the hunt for monster bass should arm themselves with big baits. Baits like Strike Kings Pro Model Series 10…

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Bomber Value Series Shallow A

Bomber Value Series Shallow A

Top quality componentsWide wobbleDives 0-1 footDesigned for shallow watersBombers Value Series Shallow A crankbait features top quality components and effective color patterns. This model wakes with t…

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Megabass Diving Flap Slap

Megabass Diving Flap Slap

Unique polygon lipInternal Shaft Balancer SystemLow center of gravityMimics an injured baitfishLike the Threadfin Shad, one of the strongest features of the suspending/slow float Diving Flap Slap from…

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Cotton Cordell CC Rattlin Shad

Cotton Cordell CC Rattlin Shad

A favorite for many bass and walleye anglers, the deep-running C.C. Rattlin inches Shad offers an incredible pulsating action you can feel. Multiple high-powered rattles combined with dynamic scaled f…

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Megabass Deep X 300

Megabass Deep X 300

Tungsten weight system means longer casts and quicker divesBalance Lock Holder stabilizes lure for retrievesColors for darker light conditions of deeper waterWith a maximum diving depth of almost 17 a…

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Megabass X DAD

Megabass X DAD

Mimics a crawfishLong thin bill sends vibrations to antennae causing lifelike actionTuned to suspend at depths up to 10A suspending craw-type crankbait, the X-DAD is designed to perform in high-pressu…

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Bass Pro Shops XPS Square Bill Crankbaits

Bass Pro Shops XPS Square Bill Crankbaits

Wide wobbleSquare bill deflects off cover consistentlyPrime color selectionOur XPS? Square Bill crank is your ticket to tournament success! This little devil burns in a wide wobble, depending on retri…

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Megabass Deep X 150

Megabass Deep X 150

Highly versatileProductive from one meter to maximum depthInternal tungsten weight systemCasts fartherBalance Lock Holder stabilizes lure for retrievesUtilizing a revolutionary approach to deep cranki…

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Megabass Deep Six

Megabass Deep Six

Multi-way Moving Balancer systemDives deeper, casts fartherUnique super-thin lipDesigned by Yuki Ito to trigger bites at depths of over 20, the Megabass Deep-Six crankbait sports a unique super-thin l…

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Rebel Big Craw

Rebel Big Craw

Extremely effective for over 20 years, the Rebel Big Craw offers a lifelike profile and produces a distinct, pulsating action that mimics a favorite meal for many river dwelling species - a juicy craw…

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